"Pit Viper" logo with two crossed arrows underneath.
  • Collage featuring a NASCAR race car with "Wrangler" and number 3 branding, Dale Earnhardt promotional materials, a jeans label, and an image of a man in workout attire next to exercise equipment.

    The Inspiration

    1981 - Wrangler brand becomes the primary sponsor of professional driver Dale Earnhardt and the legendary blue/yellow "Wrangler Jean Machine."

    1993 - Pit Viper brand was conceived into a denim fueled, neon wearing, sport driven community.

  • Checkerboard pattern, denim texture, and yellow surface with water droplets.

    The Materials

    Wrangler and Pit Viper coming together meant taking denim to the next level. It meant taking this denim to the water. Pairing Wrangler’s classic quality denim with rip stop and checkered accents you achieve a never before seen take on jorts and denim vest that is ideal for all things watersports.

  • Denim vest and shorts set with yellow collar and checkerboard patterns, featuring blue front pockets and Wrangler logo.

    The Kit

    Taking the racing inspiration from the 1981 Earnhardt sponsorship and Pit Viper’s unique take on apparel I was able to create the worlds fastest denim outfit.

Person performing a backflip on a jet ski above water with mountains in the background.
Three people wearing checkered and denim outfits near water, one with Wrangler branding on the back.
Person wearing blue jeans with checkered pockets and a yellow and blue belt, standing outdoors.
Person in denim outfit on a jet ski losing a cowboy hat, riding on water.
Close-up of two pairs of Wrangler jeans with checkerboard pockets and yellow and blue belts, featuring Pit Viper branding.
Person riding a wave on a bodyboard with water splashing, blue sky in the background.
Person riding a jet ski on water, tilting forward, wearing blue and checkered racing attire, creating a splash. Background features hills and vegetation.
Close-up of a denim vest with embroidered logos, a yellow collar, and a checkered pattern on the shoulder.
Leather label with text 'XTREME Blue Jeans' and 'PIT VIPER'