ROUGHOUT STUDIO

Roughout Studio is a branding agency based in Jackson Hole WY. They reached out for some help expanding their agencies internal and external brand image by adding to their logo roster along with creating an engaging shirt graphic. This project was perfectly aligned with my southwestern gritty art style and my experience with branding and product design. I developed a more organic and versatile logo spread paired with a unique and timeless boxy cropped shirt graphic to help give Roughout Studio’s brand image some more legs.

Two women standing in a field at sunset, wearing cowboy hats and t-shirts with a ranch logo, with a large stylized sun graphic in orange behind them.
Roughout Studio, Black shirt with a circular logo on the front, featuring a stylized dinosaur and text around the circle, set against a plain background.
Roughout Studio, Logo with horseshoe, cactus, sunburst, and stars; text reads "Roughhouse Outpost" and "Built in Jackson Hole, WY".
Roughout Studio, Black fabric with a logo for Roughout Studio, featuring two shoe insoles at the top, a smiley face in the middle, and a shoe heel at the bottom.
Roughout Studio, White T-shirt with a logo featuring a horseshoe, cactus, sun, and stars, and the text 'Roughhouse Stcok' and 'Built in Jackson Hole, WY'.
Roughout Studio, Graphic design with southwestern symbols, including a cactus, sunburst, horseshoe, and cross, with the text 'Rough Out Studio' and 'Built in Jackson Hole, WY'.
Roughout Studio, A black background featuring five variations of the Roughout Studio logo in different styles and colors. The logos include text and graphic elements such as a cross and a smiley face with headphones.
Roughout Studio, White, orange, and black abstract desert-themed symbols and patterns on a black background, including sunbursts, cacti, stars, and wavy lines.
Roughout Studio, Two variations of a logo for 'RoughhouT Studio'. The top version features outlined text and a outlined center graphic, while the bottom version has solid filled text and a filled center graphic. Both include small decorative stars.
Roughout Studio, Three stylized sun illustrations with the text 'Roughout Studio,' 'Roughout Studio,' and 'Roughout Studio' in different font styles from top to bottom.
Roughout Studio, Business card for Rough Out Studio on a twisted piece of wood with dark background.
Roughout Studio, A letter on white paper clipped to a wall, with shadows cast across it. The letterhead says "ROUGHOUT STUDIO" with a small orange cross icon. The letter is addressed to John Smith and is signed by Stefan Erickson, VP of Design.
Roughout Studio, A weathered wooden sign with the logo of Texas shaped like a cross and the text "ROUGHOUT STUDIO" engraved on it.