MOSA

This brand concept popped into my head while running in the rain. I enjoy brand names that could mean many things but are punchy and have few letters. MOSA <MAW-SUH> vaguely was a combination of MOSS + TERRA. I wanted this concept to feel modern and down-to-earth with connections to nature and the simplicity of the sport of running. I kept the logo more organic and strayed away from a rigid feel with the human icon as well.